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KJ Wellness Is Now The Undiet Co.


We?ve got exciting news ? KJ Wellness is evolving into The Undiet Company (or The Undiet Co. for short). This isn?t just a change in name; it?s a full rebrand that better aligns with our mission to help women break free from the shackles of diet culture and stop binge eating for good.



Why the Rebrand?


For years, KJ Wellness has been about empowering women to find balance with food, shed the guilt associated with eating, and finally stop the harmful restrict-binge cycle.


However, as our community grew, so did our vision. We realised that our brand needed to evolve to fully embrace the core message: that you don?t need restrictive diets to live a happy, healthy life. Our goal has always been to guide women towards food freedom, and The Undiet Company captures this message perfectly.


KJ Wellness was also the personal brand of the founder, Mikaela Schifferle. Kaley is her nickname and her middle name is Jean ... hence Kaley Jean Wellness or KJ Wellness for short. However, as the business grew, we hired additional staff members and Mikaela's solo venture quickly turned into a proper business that had outgrown her personal brand.


So, Mikaela decided that she was ready to shed the skin of the past business name and create a name that is more inclusive for everyone working here ... a name that clearly defines our mission and what we do.



What Does ?The Undiet Company? Stand For?


At The Undiet Co., we reject diet culture and embrace a sustainable, healthy approach to eating?without deprivation, calorie counting, or guilt. Our new name reflects our commitment to helping you:



We?re not here to offer quick fixes or magic diets. Instead, we focus on long-term transformation, supporting you with evidence-based strategies that work. And we're so confident in our ability to help you stop binge eating, that we can even guarantee you'll completely stop binge eating (or your money back) when you join our Undiet Program.



What?s Changing?


While our name is changing, the heart of what we do remains the same. The Undiet Company still offers the same powerful programs you?ve come to love, such as our Undiet Program and our Premium 1-on-1 Binge Eating Program, both designed to help you find balance with food.


Apart from just the name, Mikaela has changed her Instagram from @kjwellnesss to @mikaela.schifferle ... and has also created a new Instagram account for The Undiet Company (@undiet.co).


We're also upgrading a bunch of things internally, to ensure a better experience for all our wonderful clients. Overall, all the changes we're making are designed to positively impact everyone involved with our business (customers, social media followers, staff etc.).



How Does This Impact You?


If you?ve been part of the KJ Wellness family, you?re already in the right place. You?ll still have access to all the support, content, and guidance we?ve always provided?just with a fresh new name and a renewed focus on living free from diets.


The process of change will be somewhat slow, as we shift everything over a number of months. So you might notice that, for now, some resources are still under the old name (KJ Wellness). If you're confused or worried about how you'll be affected by this rebrand, please reach out to us.



Join Us in the Rebelution Against Diet Culture


We?re so excited to share this next step in our journey with you. At The Undiet Company, we?re all about empowering you to live your best life without the oppressive rules of dieting. Together, we can kick diet culture to the curb and embrace a life full of joy, balance, and food freedom.


So, are you ready to undiet with us?